Meet Jessica Lorraine from Lorraine Virtual
Stepping into the spotlight this month is Jessica Lorraine from Lorraine Virtual – a self-confessed ‘Small girl helping small businesses to do BIG things’! Jessica is well known within the SA Woman ranks for her incredible work through her website and digital marketing boutique, and has helped a number of us ramp up our online presence!
When Jess from Jess McEachen Copywriting took five with Jessica, she not only discovered the significance behind Lorraine Virtual, but got to wave the pom poms because Jessica has just launched her brand new course ‘Social Media Foundations’ – which will make your socials rock solid! (And pssst, there’s a Member discount too!)
We also dive deeper into Jessica’s own journey, including the moments she’s considered throwing in the towel, how she avoids Shiny Object Syndrome, why SA Woman is the community that stands out about above the rest, and the personal challenge that’s shifted how she does business.
This is a beautiful read, and we are so excited to have Jessica and Lorraine Virtual with us in the Business Spotlight for March.
// Thank you for joining us in the Biz Spotlight in March! For those who haven’t met you or spotted your amazing work yet, can you let us know about Lorraine Virtual and who you love to work with?
Thank you so much for having me! My name is Jessica (although I often get called Lorraine 😆 ) and I own Lorraine Virtual, a website and digital marketing boutique based in Southern Adelaide.
I love to work with small business owners who are ready to increase their presence online.
My clients generally fall into 3 main categories:
- They find the tech side of business overwhelming and complicated and just want to focus on what they do best.
- Have done the DIY thing but would like to take things to the next level.
- Want to ensure they set solid foundations for the future of their business from the get-go.
// You’ve finally been able to reveal your brand new course too, haven’t you! So exciting! We’ll be waving our pom poms while you tell us all about ‘Social Media Foundations’ and why our SA Woman community needs this in their life in 2021!
Eek I’m so excited to have launched this course!
Social Media Foundations is a self-paced course helping small businesses set solid foundations on Social Media.
Social media is one of the biggest frustrations I see for small business owners. What to post, how to engage, how to stay consistent, what analytics are important…these are questions that pop up in Facebook Groups all the time!
I’ve set up Social Media Foundations to help small business owners tackle overwhelm and guide them through putting together an ongoing strategy. So, then they will stay consistent, which is the key to social media success!
We look at three key areas.
- Setting up and optimising your accounts. Whilst content is important, ensuring your accounts are set up properly and optimised will help you set the foundations for the rest of your social media strategy.
- Learning how to create consistent content. It can be hard to come up with content, we’ve all been there! Learn how to come up with consistent content ideas and the different mediums for sharing it.
- Pulling it all together. At the end of Social Media Foundations, you will walk away with a personalised ongoing social strategy for your small business.
As we’ve seen recently, the benefit of having a multi-channel marketing strategy is a must. Although Social Media Foundations focuses on Instagram and Facebook, the things you will learn in this course are transferrable to your blog, podcast, videos etc.
MEMBER BONUS!! SA Women members get 25% off of the course! Check in the Members Group to find the discount code!
// Speaking of the world of socials, can we now just slide on into the event that shook the digital world in February – the #facebooknewsban.
Gosh, it had sooo many of us going into a cold sweat! Tell us more about what you think this has highlighted and why we need to employ a multi-channel approach to marketing?
What a crazy few weeks that was! Not only did it impact big news media, but many small business owners also got caught up in the ban.
There were two main things this event has highlighted and both of them are things I am so passionate about.
- You should have a multi-channel marketing strategy in place.
Don’t put all your eggs in one basket! I know it can seem overwhelming just to keep up with one social platform but putting all your focus in one spot will not benefit your business. Think about a multi-channel marketing strategy that includes things like…
- Social Media
- Email Marketing
- Video (i.e YouTube)
- Networking (hello SA Woman!)
How does a solid multi-channel marketing strategy work without you burning out?
Repurpose your content!!
For example, if you film a video, turn that into a short snippet for socials, transcribe it and turn it into a blog post, or use the audio and turn it into a podcast episode. That in itself is 3 pieces of content on 3 different platforms.
- The importance of having your own space on the internet (aka your own website and email marketing!)
The value of having your own website and email list should not be taken lightly. You own this content, unlike social media which, as we saw, can be taken away at any time!
Having your own website also:
- Gives you more credibility.
- Helps you attract customers through organic search.
- Establishes you as an authority in your niche through blog posts / case studies / testimonials.
Social media one of the biggest frustrations I see for small business owners. What to post, how to engage, how to stay consistent, what analytics are important…these are questions that pop up in Facebook Groups all the time!
I’ve set up Social Media Foundations to help small business owners tackle overwhelm and guide them through putting together an ongoing strategy.
So, then they will stay consistent, which is the key to social media success!
// I’m loving your biz motto – that you’re a ‘Small girl helping small businesses to do BIG things’. You must be involved in some amazing transformations for your clients! What’s the favourite part of the work you do?
Aww thank you! I certainly am involved in some amazing transformations.
I’d have to say my favourite part of the work I do is the moment where it all comes together.
All the systems we’ve set up, combined with the front-end design – and the sense of relief from the client that we’ve set solid foundations for the future success of their business.
// You live & breathe websites, email marketing and social media…which are all areas it would be easy to suffer from Shiny Object Syndrome! With new trends, articles, opinions and an endless feed to scroll through…how do you personally stay focused on getting your work done and staying in your own lane?
This is such a great question.
I am the first to admit I’ve been a victim of ‘Imposter Syndrome’ and ‘Shiny Object Syndrome’ many times over the years. It’s so easy to get caught up in what other people are doing in this industry.
Whilst I’m all for learning and trying out new things, I am a huge believer in setting up solid foundations.
I’ve been in business for nearly 4 years and have worked out some solid systems that work best for my clients.
In the end you need to realise it’s about what works best for you, not about what is working for someone else.
// In a business sense, you’ve grown up in the digital age. What have you found to be the biggest challenges and highlights in starting and evolving your business?
Absolutely! It’s been such a journey to get to where I am today.
Although I’ve been in business for nearly 4 years, it’s only in the last 6 – 8 months that I’ve seen some real consistency in my business.
The hard work I’ve put in over the years is finally starting to pay off!
I’ve had many times over the years where I’ve considered throwing in the towel and going back to a 9-5. But I get so much enjoyment out of the work I do, and the small businesses I work with. I can honestly say I’ve never felt so fulfilled with the work I am doing.
One of the biggest challenges came last year when I was diagnosed with MS (Multiple Sclerosis).
Learning how to run a business and deal with MS symptoms (fatigue being a huge one) has been interesting to say the least. I am so thankful for the business I have built that allows me to be so flexible with treatments, scans, appointments and just those days where I’m not feeling so good.
// We’re coming up to International Women’s Day on March 8. Are there any women in the digital marketing or biz space who you’re inspired by at the moment?
Gosh there’s so many to choose from, but I’d have to say one of my biggest inspirations is Kate Toon.
I really admire the way she does things and the realistic views she gives on running a small business. I’ve learnt so much from being part of Kate’s communities and love the way she lifts other women up.
My business has really transformed under her mentorship.
// We love having you within our membership! What do you love about being part of the SAW community and what have you gained from it?
I’m part of a few directories but I have to say SA Woman is the one I get the most value out of. I think it’s the sense of community that really makes SA Woman stand out above the rest.
I’ve been able to work with some other incredible SA Women on their websites, emails and social media and have also found recommendations for women to help with my business and personal life.
// Lastly, a question we do love to ask everyone – where are your favourite spots for a delish working lunch?
I’d love to be able to recommend one of the amazing lunch spots we have in Adelaide! But in all honesty, when I do take lunch the furthest I get from office is my back deck 🙊
Thanks for chatting with us Jessica!
Find out more about Lorraine Virtual:
SOCIAL MEDIA COURSE: Head to Social Media Foundations & don’t forget to check in our Members Group for the 25% off code!
Blogcast: Lorraine Virtual Blogcast
Facebook: Lorraine Virtual
LinkedIn: Jessica Lorraine