Purple Giraffe are specialists in outsourced marketing services. In fact, we prefer to partner with you to become an integral part of your team.Â It is our goal to help your business to reach the unreachable by offering professional marketing services. Our hard work, shows in your success.
Our approach always relies on the strategy, but we can also help you with a singular marketing tool if that is all you need.Â We will help you drive brand awareness and revenue through the execution of tactical elements within the marketing mix that are aligned with your strategic direction.
Marketing plansÂ Â Â
Our goal is to work with you to develop a strategic marketing plan that is in line with your overall business goals. We understand how to make the connections between the consumer and your brand in this fast paced new world. Our aim is to develop a marketing plan that you will follow and benefit from, without all the marketing fluff.
Brand plansÂ Â Â Â Â Â
Whether starting from scratch or working with an existing plan, we will work with you to provide both short and long term â€™brand plansâ€™ to meet business outcomes. Supporting your brand in this market is critical to building long term brand equity.
We write, design and send your email campaigns as well as manage your CRM to help drive traffic to your website and generate online sales. If you are already sending emails to your customers, we can help you enhance your email performance with responsive email templates, clever copy and sales campaign ideas.
Digital marketing Â Â
Digital marketing goes beyond your website. Digital covers every consumer touch point across your digital presence. We can help you to ensure all these touchpoints are integrated with your overall marketing strategy. We can assist with website selection and optimisation, paid advertising, search engine optimisation and much more.
We can help you craft a dialogue with your consumer through social listening, campaigns, relevant content creation and optimisation. We also have capabilities in creating and executing paid and organic social media campaigns, specialising in Facebook advertising.
Nothing is more frustrating than when a person visits your website or uses your app without converting.
Digital remarketing is a cost-effective strategy used to increase sales conversions by directly marketing to customers who have already expressed interest in your product or service.
Purple Giraffe can group consumers into like audiences and create targeted remarketing messaging to these individuals, helping to drive these potential customers back into your sales funnel.
Content creationÂ Â Â Â Â Â Â Â
Content is King. We have a content specialist in our team who loves to write
meaningful content that speaks directly to your consumer. From creating brochures, website content, newsletters, tasting notes, press releases, blogs, emails and social media posts through to writing creative briefs for label design, photography or video production.
We can support you in the analysis of account performance and work with your sales teams/distributors to offer innovative trade marketing solutions to ensure business targets are achieved.
Graphic designÂ Â Â Â Â Â Â Â Â Â Â
Purple Giraffe offer a full graphic design service, from logo design, point of sale material, social media campaigns, product packaging, invitations, through to large corporate brochures. You name it we have designed it. So you are guaranteed of an integrated Marketing service from start to finish.
However, if you already have an existing designer you like to work with, we are happy to work with them too.
Purple Giraffe have experience in organising, managing and attending industry events, such as:
- Trade shows participation â€¢Â Â Product launches
- Tastings â€¢Â Â Corporate events
- Large format dinners â€¢Â Â Sponsorship events
- Award ceremonies â€¢Â Â Media events
Training and mentoringÂ Â
Our founder, Lynda is qualified in Certificate VI Training and Assessment. Lynda has a genuine interest in your professional development. She will take the time to understand your business and your needs. Lynda is always willing to share her experience and knowledge, and is excellent in communicating in a simple and meaningful way.
The benefits of outsourcing your marketing to Purple Giraffe are:
Reaching your goals
We work closely with you to ensure your marketing campaigns and initiatives will align with your strategic goals and reach your desired target market.
You donâ€™t need to employ a dedicated marketing person within your staff count. This means â€“ no work cover, superannuation, insurance, phone, laptop and/or car costs. Plus, we help to eliminate ad hoc marketing expenditure.
Maximise marketing spend
We help to maximise your marketing spend through tried and tested experience, as well as establishing innovative and creative solutions within your marketing mix.
Choice of hours
You donâ€™t need to fill up somebodyâ€™s day with work, you can choose the amount of hours you want Purple Giraffe to work per month.
Our team are available to you every day of the working week, no need to wait for the part-time staff membersâ€™ day in the o
Outsourcing your marketing
Purple GiraffeÂ are your outsourced marketing specialists.Â We work with you as if we are an employee of your business to ensure your marketing is executed professionally, on time and in full.
Implementing your marketing requirements
Outsourced marketingÂ strategies often fail due to poor implementation. Success depends not only on the design of a top level marketing strategy, but also on how it is implemented. Purple Giraffe work with you as your outsourced marketing consultants to support effective implementation of your marketing requirements.
Call Lynda today on 0400 811 002 to have a coffee or a chat about your marketing needs.
Experience and expertise
Our senior marketing consultants each have a minimum of 20 years experience in marketing and business roles.Â While our junior marketing assistance have youth and enthusiasm on their side, and guidance from our more experienced team members.
Sorry, no records were found. Please adjust your search criteria and try again.
Sorry, unable to load the Maps API.