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Instagram Masterclass

November 28 @ 9:00 am - 11:00 am


9 million Australians are logging onto Instagram multiple times daily, spending at least 16
minutes scrolling, liking and commenting per session! (Sensis Social Media Report 2018).
But trying to market your business or brand on Instagram just for the sake of it can be a huge
mistake, costing you lots of time and resources.

In this highly interactive Instagram training course we will show you:

How to build and grow your organic reach on Instagram
● tips for getting around the recent Instagram algorithm change
● insights into use of Stories and Highlights
● how to review your Instagram Insights and put them to good use
● tips for dealing with declining organic reach
● building an engaged follower base
● Instagram TV
● ideal times to post content
● using filters and why you would
● grid planning
● geotagging what is it and why we do it
● Emoji slider polls
● Shoppable tags

Using the Instagram video boom for business
● tips for creating the best video content for Instagram
● crafting compelling and engaging video content
● Instagram Live – why you should and why you would
● the importance of the text that goes with the video
● the 5 main reasons that people share videos on social media
● our ‘video on a budget’ equipment list (that won’t break the bank!)

Making the most of Instagram Advertising
● getting your audience right
● creating audiences from engagement to build a cascading funnel
● experimenting with ad types and your customer journeys
● CTR vs CPC vs CVR vs CPA
● why you should never click ‘boost’

Course outcomes
At the end of this course you will receive the following bonus materials and business
● Harness Instagram Insights to create engaging content for your audience
● A plan to create an engaged insta following that’s good for business
● 2-page video content quick reference guide
● 2-page live video content quick reference guide
● Monthly content calendar template

Who Should attend: Business Owners, Marketing Managers or Assistants, Sales Managers or
Salespeople, Business Development managers or people wanting to learn more about building
their business on Instagram.

Prior Knowledge: No prior knowledge assumed.

What to Bring: A fully charged, wifi-enabled laptop with access to your business Instagram


November 28
9:00 am - 11:00 am


Social Media AOK


The Duke of Brunswick Hotel
207 Gilbert Street
Adelaide, 5000
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