Desiree Beekharry Coaching is a start-up that assists women find their mojo, their self-esteem and confidence to go back into the workforce. We focus on women who have taken a longer break from work to raise their families, to care for a loved one, in recovery from an illness etc. The Business is currently located in Torrensville, SA.
// What do you love most about being in business? As a start-up I thrive on the fact that I am accountable for what I want to achieve. I appreciate knowing that I am responsible for my success, I am putting in a lot of work both, while being employed full-time and putting everything in place for my start-up. I am also a mum and a wife and am trying really hard to not neglect my family time. I love falling asleep while making a list of the things I have done, and have yet to do – and especially love waking up with the purpose of my success.
// Why did you decide to go into business? I think deep down, I have always known I would be in business for myself. I just didn’t know what it was I could be good enough at! It wasn’t until I did a marketing course last year that I discovered that I had a wealth of information, experience, skills and know-how to pass on to others.
That’s when I realised that my fuel to always be financially independent since the age of 13 or so was my driver. Of course, there’s my grandmother and my mother’s experiences in life that was also a good reason to want to go into business.
// What do you love most about working for yourself? I love the idea that I get to make these strategic decisions. While getting to be the boss is brilliant, the other side to that is that there are so many possibilities and I need to be self-analyse professionally, as a business owner. It’s all the stuff I don’t know that come into play about running a business. There’s my field of profession, of what I know and the learning of running a business. It is scary but yet injects a powerful buzz. I am excited for the journey…
// Let’s talk South Australia, What do you love most about doing business here? I remember when I first arrived in SA, I was told “If you don’t success in SA, you won’t succeed anywhere else in Australia”. When I see what is in SA, I see opportunities. I see people who know people who know people. I love the networking that happens here. I love the fact that kids know each other from athletics, schools, kindy, high school etc. The adults know each other or are acquainted somehow or know each other, they say hello in the Central market, bump into each other at the gyms, in the library. I love that social and business overlaps in the state because of its sense of city and yet not.
// What advice would you give other women wanting to start a business? As I have just started, though I think it is the case throughout, I would say – be ready to put in the whole 9 yards. There is a lot of work, a lot of work. It’s like trying to gauge how long the piece of string is. It’s about knowing who you really want to serve in the community – meaning who is your ideal client. We can’t be everything to everyone. Don’t think that having a website is the first place to start…don’t be pressured to get on the social media until you are ready and know the people you want to serve. And I would say, talk to as many people as you can – their reaction, their encouragement (or not), their questions will say a lot.
// Share with us a quote or mantra you live by… I actually have 2 and they are similar…
“If you see it in your mind, you’re going to hold it in your hand!”
“Imagination is everything. It is the preview of life’s coming attractions.”