I’m a soccer Mum to 3 boys, Real Housewives addict and a typical Aquarian that creates her own rules that only make sense to other Aquarians. I started Topknot back in Feb 2020 after years and years in the corporate world. My professional background is in MarComms, PR & Talent Management, and it’s this melting pot of skills and experience that allows me to focus on personal brand management & personal PR.

// What do you love most about being in business?
Being a Mum of 3, I love the flexibility that it brings. But from a professional sense, I love the accountability and transparency that comes with running my own business. There’s no politics or influence involved from the ‘powers of above’ in this space. It’s me being the decision maker, ensuring that everything I do is in my client’s best interest.

// What has been your biggest inspiration?
My clients! I have worked with some amazing powerhouses all in different stages of their business journey. Part of the PR process is to get to know their personal & professional journey, and this is where the nuggets of gold get uncovered. I have learnt so much from each and everyone one of them.

// What are you most proud of?
The wins that I have been able to achieve for my clients. National media coverage is always a great feeling, particularly if their profile is relatively small in SA, but sometimes its the little introductions to my network of connections that can be absolutely gamechangers for my clients.

// Lets talk South Australia, What do you love most about doing business here?
SA is hands down the best state for achieving the ideal family/work balance. But what I love, from a PR perspective, is that our geographic location doesn’t matter one bit. We have some amazing stories to be shared with the rest of the nation, particularly of females that are absolutely dominating the industries that they are in and have knowledge that is of interest and value to people everywhere! Being able to share these stories and getting exposure for my SA based clients, is a personal thrill for me.

On another front, the SA small business community is amazing. I have made some lifelong friends within the community and have a trusted circle of biz friends that I can pester for advice and support. And I love the fact that we all want to support one another.

// What advice would you give other women wanting to start a business?
Know your point of difference, ride the waves, learn from your mistakes, take accountability for when the bad stuff happens and invest in yourself. The latter being so important. You need to invest in yourself, whether its coaching, PR, outsourcing of social media, getting professional photos taken, new branding, upskilling – this is the key to growth.

// Favourite Quote.
“I had to make you uncomfortable, or else you never would have moved” – The Universe

Get in touch with Dianne:

Facebook: Topknot Marketing
Instagram: @topknot_management
Linkedin: Dianne Dumanovic
Website: www.topknotmangement.com.au