My name is Amy and I am the owner/manager of Adelaide Tree Farm.
We are a small business on a family property in Carey Gully, Adelaide Hills. I run the business and work with my step son James (we also have 2 other boys 7 and 4 years old).
We started selling to the public in 2015 and now have over 4000 trees and 6 staff members. Life is busy. We sell trees between 1-4m high and we can help you with design and garden choices for your house, farm, business – we sell ornamental trees, hedges, fruit trees and shrubs.
// What were you doing prior to your business and why did you get started?
I was working in advertising prior to having kids, after baby number one I decided that instead of returning to an Advertising Agency I would transform the ‘hobby’ my husband started and Adelaide Tree Farm was born. We had over 3000 trees then and they were only getting bigger – so I used my advertising, marketing and business skills to launch Adelaide Tree Farm.
// Share with us how life has changed since being in business?
Oddly enough it’s more freedom and less freedom – I have more flexibility with daytime stuff and the kids but there is always the underlying never ending ‘to do’ list and phonecalls, emails etc to answer.
People ask me: Is it your day off today? and I laugh and say ‘I run my own business – I don’t have a day off!’
// What are you most proud of?
I am proud of creating a successful business in a male dominated industry – maybe that’s why we stand out, female run and great customer service. I am also proud of surviving year after year with 2 small children, a husband who travels a lot for his own business and keeping my business going and growing based on hard work and gut instinct.
I am also proud to be an Executive on the board of the Nursery and Garden Industry of SA.
// Let’s talk South Australia, What do you love most about doing business here?
I love that we support local business and small business and are very proud of being South Australian. I get a lot of repeat and referral business and people often tell me, we would rather spend our money with you than with Bunnings. The Nursery and Garden Industry all support one another and we want everyone to do well from production growers to retailers.
// What advice would you give other women wanting to start a business?
Get a good website that is easy for YOU to make your own changes, I recommend Go Daddy – excellent customer service and easy to use. I get so many comments on how nice my website is, easy to navigate and I have a great promo video of me talking about the farm – a lot of people really connect with it.
Invest in good brand photography to use online and in social media.
People like connecting with the human side of a brand so make it about you – and as far as social media goes make it either interesting, revelant, visually amazing or don’t post it…. do as much social media training as you can, it is worth it!
Get in touch with Amy:
Facebook: Adelaide Tree Farm