I am a business mentor and strategist who works 1:1 with female business owners to help them reach and exceed their business goals through creating and implementing a practical strategy, with a particular focus on good financial management – whether they know their numbers, are charging properly, managing their money well, and making smart, strategic decisions every day.
// What do you love most about being in business?
I love the freedom to choose what I do, who I work with, when I work and how much I want to earn. I also love that I have been able to drill down into a passion of mine: giving women the confidence and clarity to grow their business strategically and turn it into a successful business.
// Why did you decide to go into business?
Because I recognised that growing my career through bigger jobs in bigger organisations was not what I wanted to do and true flexibility in senior finance roles is rare. I didn’t want to work full time as I have young kids, and very few jobs aren’t full-time out there! I have always wanted to start a business. Still, I had this mindset block where I thought that I had to create or invent something to do that when all along, I just needed to have the confidence that my skills and experience were valuable and I could turn that into a viable business.
// What has been your biggest hurdle?
My biggest hurdles have been totally related to my own mindset and confidence. I have put a LOT of work into how I talk to myself and how I value myself – this stuff is so powerful. When your mindset is not great, it filters out into every aspect of your life and business, from how much you charge, how you market yourself, and how you overcome challenges.
// How did you overcome it?
I have done a LOT of work over the past 12 months, and if I compared myself now to how I saw myself 12 months ago, I have come a long way. This work has also been invaluable to how I relate to my clients, as these challenges are very, very common.
// Let’s talk South Australia; what do you love most about doing business here?
I’m originally a Queenslander and have lived here for 10 years, and I honestly love everything about living in Adelaide (except the distance from my family in QLD). The weather – I love that we experience all 4 seasons here, the beautiful beaches, the amazing wineries nearby, the Hills hikes just km’s from the CBD. And I love that it is a smaller city and has a real sense of community.
// What advice would you give other women wanting to start a business?
Don’t overthink it, don’t wait until everything is perfect until you take action. And do not hide behind your brand or logo or a formal corporate identity – people want to see YOU, people want to know your story, and they want to work with a real human: warts and all.
// What is the best advice you have received that has stuck with you?
“You can’t sell a secret” – If you aren’t putting yourself out there on social media, or your ideal clients can’t find your website on Google, or you are doing no marketing activity or networking, then how on Earth will people know how freaking awesome you are and choose to work with you? Word of mouth referrals are great but can’t be relied upon as the only form of client attraction, particularly when starting.