Our Vision

SA Woman is for every woman in business and career in South Australia. Women who are bringing dreams to life. Women who are the backbone of organisations. Innovating. Creating change in our economy and our community. Building businesses, creating jobs and leading teams. Inspiring others. And creating a whole new wave of women doing brilliant things!

The SA Woman vision is for all women in in South Australia to be connected by a central network. Regardless of where in SA they are – city or regional town, what industry they are in or where they work.

We are here for every working woman. To support them. To connect them. To showcase them. To empower them to soar.


Our Founders Dream

It was 2013 when the isolation of working at home in our family business had me seeking other women to connect with and learn from. This soon after led to a supportive paid membership community for women in business and then later Sass Place, a coworking space centred around women. Having received no support from government for creating Sass Place, it was instead local council who helped with my search for a space (but again no financial support) and local businesses who sponsored Sass Place that helped me get it off the ground (forever grateful!). It was seeing that which ignited the first spark that not enough was being done for women in business, but also the power when people work together for a greater impact.

My passion for supporting women in SA continued to grow. I could see all these phenomenal women working hard, building businesses, living their dream and impacting on the lives of our local community and beyond. But unless they were vocal or extroverted, many were rarely recognised for their achievements. I started to wonder how I could help to lift them up, bring them together, get them noticed… how could I help women even if they weren’t part of my Sass Community?

I knew I had a bigger mission. But exactly how could I do it? What did it look like?

A little online magazine called SA Woman was born late in 2016 as a way to do some of that. A facebook group soon followed as a central place for women to connect. And then…

I was sitting in an inspirational workshop surrounded by other local women in business, and I couldn’t help but be inspired. I also couldn’t help but think I HAVE TO DO SOMETHING!!!

And as quick as that what started as a magazine became so much more!

My vision is to create a place that women can go to for all things SA business. If they need advice. If they need support. If they need inspiration. If they need connection. If they need a service or a product. And be part of a community with strong business ethics and values. Anything and everything to do with South Australian Women-Led businesses will be here.

While Sass Place was retired in November 2017, SA Woman has stepped into her shoes to bring women in business in South Australia together.  With over 200 women part of the community, connections and collaborations, a successful Annual Award program and further plans in 2019.  Together we will rise up and show the world the potential of women in our amazing state.


Carly Thompson-Barry