Meet SA Woman Member, Alicia Smith.
Business/Organisation: Workflow Advisory
Job Role: Founder
Tell us a bit about you:
I am a business consultant with background and experience in management and small business. I have a Bachelor of Business Management and use a comprehensive, people-focused approach to business. After seeing firsthand the challenges that small businesses face, I launched Workflow Advisory in February 2025 to provide practical, customised support that aligns with each business’ unique goals. Working closely with my clients, I streamline operations and implement tailored solutions to optimise systems, reduce costs, and enhance productivity.
Beyond my work, I enjoy a balanced and fulfilling lifestyle. Crochet, golf, and spending time with friends are some of my favourite ways to relax and recharge.
Tell us a bit about your business or organisation/role:
Workflow Advisory is a business consultancy dedicated to helping companies streamline their internal systems, improve efficiency, and reduce costs. Specialising in job management, CRM, e-commerce, and accounting platforms, we provide personalised solutions tailored to our client’s unique needs. By implementing the right systems and automating repetitive tasks, we help businesses save time, increase productivity, and focus on what they do best. Our approach is hands-on and strategic, ensuring that every solution we implement is practical, scalable, and aligned with our clients’ long-term goals.
At Workflow Advisory, we believe that every business deserves systems that work for them, not the other way around. That’s why we take the time to understand each client’s operations, challenges, and objectives before recommending the best tools and processes. Whether it’s setting up a new platform, optimising existing workflows, or integrating automation to reduce manual work, we are committed to delivering solutions that make running a business easier. With a friendly, supportive, and holistic approach, we help businesses navigate change with confidence and efficiency.
Let’s get to know you a little more.
What has been a lesson you learnt in your career or business that has stayed with you?
Never stop learning and be open minded. Every person you meet, every conversation you have and every job win or lose is an opportunity to learn.
What is your favourite place in South Australia to visit?
Any of the wine regions, especially McLaren Vale.
Why is being part of SA Woman important to you?
I believe that it is so important to be connected with like-minded women. Since becoming self-employed this is something that is more relevant to me now. I love supporting one another, and having a community of understanding people to share the highs and lows of business and life with.
What is a quote or mantra you live by?
I have two!
1. Turn your wish list into your to do list.
2. Your business is a reflection of you.
What region of South Australia are you in?:
Adelaide West
How can we best contact you:
Phone Number: 0408 845 003
Work Address: PO Box 4048 Seaton SA 5023
LinkedIn Profile: Alicia Smith
Website: Workflow
Advisory
Facebook Page: Workflow
Advisory Facebook
Instagram Page: @WorkflowAdvisory