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Together we will elevate our South Australian women of today and our women of the future.

Since 2017, SA Woman has been here to create impact and shine a light on the contributions of women in South Australia and on the future, our girls.

We believe that all South Australian women and girls deserve the opportunities to forge their own path, in a business or in a career. We believe that connection is key to a sense of belonging, encouragement and empowerment. We believe that “we can’t be, what we can’t see”, and sharing the stories and paths of the women who walk beside us, is key to elevating the status of our women and girls and empowering us all to unleash our potential. .

Connect Her

We create opportunities for connection, belonging and support through our membership community, our varied events and our storytelling.
Community and Connection are key to a State where we truly see women supporting women. 

Elevate Her

We elevate the profile of women and girls in businesses and careers, through our social media, blog, magazine, awards and advocacy.
We bust through ceilings, break down barriers and show what is truly possible, from right here in South Australia .

Empower Her

Through connection, community and elevating the achievements and contribution of the collective of women and girls across SA, we encourage her to grow and feel self-empowered to forge her own path. Nothing is impossible when we believe in ourselves.

“We can’t be, what we can’t see. SA Woman is here to show all women and girls what is possible.”

Meet an SA Woman.

Our members are the beating heart of all we do and believe in our vision of an empowered and equal future for our women and girls.

Read and be inspired by a selection below or head to our directory to search and connect with a South Australian Woman.

Katrina Parrington  – Parrington Finance

Katrina Parrington – Parrington Finance

Katrina Parrington is one of Australia’s most successful mortgage brokers. An award-winning expert on financial services, she specialises in home loans, investment loans, commercial loans, refinances, and plant & equipment finance.
Having worked in Financial Services for 30 years, she understands the key strategies and structures involved in buying your first home, building a successful property portfolio, or buying a single investment property.
Katrina takes a holistic view, inclusive of research on relevant markets, types of properties, strategy, structure, risk management, and the all-important financial analysis.
She has unique abilities and qualifications that ensure a real understanding of her clients’ financial needs, and that enables her to provide professional advice and solutions that delight her clients.
Her reputation is based on the trust she has established with her clients in Northern Territory and South Australia.
Katrina holds a Diploma of Financial Services, and she is a member of the Mortgage and Finance Association of Australia.
Katrina’s achievements and professionalism have been recognised by her industry and her peers. These awards are a testament to her knowledge, skills and work ethic.

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Shani Prideaux  – SJP Wellbeing

Shani Prideaux – SJP Wellbeing

Qualifications:
BA in Counselling (minor coaching) ~ children and youth, trauma and grief, family therapy, addiction.

Diploma in Positive Psychology & Wellbeing ~ Positive Parenting & Coaching.

Diploma in Youth Work.

Brainspotting Phase 1.

Mental Health First Aid – Master Trainer

“My passion is in promoting well-being and post-traumatic growth (as opposed to post-traumatic stress) for people who have experienced an activating event, a problem causing distress, or a desire to create a life change of some kind. As a counsellor I work with a lot of young people and parents, but can work with people from all walks of life.

Talking to people has always been my forte, from my early years as a hairdresser I was aware that my clients trusted me and I would bear witness to many things in their lives, happy, sad, and even traumatic.

When I began my career in health and fitness in 2011 I originally used it to keep myself motivated after having kids. I had to turn up, people were relying on me, but it was my time out. I worried constantly about my children, after some traumatic events both during and after their births, in fact, I barely have any memories of those early years because my brain was so full of worry and hypervigilant for potential dangers or things that could make them sick, it was one of the few things that could turn my brain off for a while.

I quickly attracted people who were using the gym to help with their own issues, like mental health, body image, self-worth, relationship problems, and more. Studying one thing turned into another and slowly my career and work have shifted. My first role outside of talking to people at the salon or the gym was as a well-being coach at an eating disorder clinic where I worked with women in a group setting, under the guidance of a psychologist to redefine their relationship to food, and moving their bodies.

Fast forward to the last 6 or so years and I have worked as a parenting coach with foster networks, in high school wellbeing teams, and as a mental health and wellbeing educator around Australia and NZ, both for Red Cross and in my own business. Program Counsellor SA for Raise Foundation and as a therapist in drug and alcohol residential rehabilitation Tumbelin Farm with young men.

I provide mental health and wellbeing education for workplaces, including Mental Health First Aid for organisations small-large, and clinical supervision to various organisations whose staff work with vulnerable people.

My passion for mental health and education revolves around social inclusion, mental health, and wellbeing literacy, and advocacy of a healthy Australia.”

Modalities most used: Trauma Focussed Cognitive Behaviour Therapy, Narrative Therapy, Internal Family Systems, Systemic Family Therapy, Mindfulness, and Somatic Therapy, Brainspotting.

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Rachel Reiter  – Rachel Reiter | Hopscotch Branding Studio

Rachel Reiter – Rachel Reiter | Hopscotch Branding Studio

Hey! I’m Rachel, brand stylist and mentor, illustrator, designer and ultimately… your brand BFF. Which means I create one-of-a-kind brand personalities that help flourishing online business owners radiate.

I get to the core of who you are and why you do what you do with my exclusive brand discovery process. Then I combine brand strategy, colour psychology, bespoke illustrations, imagery and typography to capture the heart and spirit of your business in a brand that captivates your ideal clients and makes them desperate to work with you!

I live in Glenelg, SA with my hubby and four gorgeous girls.

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Shona Gates   – Shona Gates co, Sexy Selfish, Tyne Creative

Shona Gates – Shona Gates co, Sexy Selfish, Tyne Creative

Welcome to the multipassionate world of Shona Gates, where ambition meets integrity, and success is redefined for women in business.

With over a decade of dedicated of business experience, Shona is a force of nature, guiding women entrepreneurs to lead authentically and embrace their unapologetic ambition to become fully BADASS + BULLETPROOF

Shona’s coaching philosophy transcends the conventional, intertwining intentional strategy with potent energetic work. As a published author and sought-after speaker, she shares profound insights on leading with integrity and fearlessly pursuing ambitious goals. Shona’s approach goes beyond traditional coaching boundaries, addressing the intricacies of emotional intelligence, conflict navigation, strategic marketing, and sales alignment.

To create a business and brand that doesn’t just look good on paper, but one that feels good in your soul.

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Odette de Beer  – Amplify business coaching and consulting

Odette de Beer – Amplify business coaching and consulting

Hello there! I’m Odette, the heart and soul behind the Business with Altitude Summit. I work with dreamers and doers – visionary business leaders, dedicated executives, and specialists who are not just chasing success but are hungry for meaning. I do this because I want to see a world where businesses thrive by being hubs of positive change, where every decision is a chance to make a difference.

You might call me a Business Alchemist, and honestly, I love that title. It’s about turning the everyday into something extraordinary, isn’t it? I hail from South Africa and now call Australia home – a journey that’s given me a kaleidoscope of experiences and perspectives. So, what does a Business Alchemist do? I take the raw, unpolished parts of businesses, churches, and individual aspirations and turn them into gold. It’s about crafting strategies that don’t just work on paper but bring about real, vibrant change. I blend my love for business growth with my skills in Six Sigma and customer experience, all seasoned with a dash of consciousness coaching. But it’s not all strategy and no heart. I’m here to be your mentor, your guide, and your biggest cheerleader. Why do I wake up every morning excited to do what I do? Because I believe in the magic of transformation. Seeing a business or an individual unlock their true potential is exhilarating.

If you believe that business can be a force for good that sees the value in marrying profit with purpose, then we’re already on the same page. My clients are those brave souls who dare to dream of a business that’s as much about impacting lives as it is about the bottom line. It’s not just about changing businesses; it’s about changing lives, crafting legacies, and building a future we can all be proud of. Let’s not just grow businesses; let’s grow lives and nurture leaders who’ll change the world.

I know the future is bright. All we need to do is build a big enough community of like-minded visionaries, and we’ll be able to move mountains. If you’d like to join the movement and create magic in your life and business, it all starts over on my Substack. I will share insights on sustainable business practices, growth mindset, emotional intelligence, team building, overcoming challenges, and the use of technology to enhance customer experiences and productivity. Join substack here: https://substack.com/@odettedebeer?utm_source=profile-page

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Morgan Griffin  – Katalyst Accounting

Morgan Griffin – Katalyst Accounting

I am a Chartered Accountant and Tax Agent, I’ve spent over 12 years diving into the world of finance and advising small to medium businesses.

I am passionate about helping business owners live life on their terms by helping them feel financially confident in their business. I have extensive experience working with SME’s in all stages of the business lifecycle. From setting up their business to helping them navigate various stages of growth.

Outside of the office I love keeping fit and catching up with friends over a latte or glass of wine. I am also passionate about helping others and am currently on the board of Variety South Australia, as Treasurer.

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Acknowledgement of Country


SA Woman Australia acknowledges the Traditional Custodians of the land on which our events are held on across South Australia. We recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.