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Together we will elevate our South Australian women of today and our women of the future.

Since 2017, SA Woman has been here to create impact and shine a light on the contributions of women in South Australia and on the future, our girls.

We believe that all South Australian women and girls deserve the opportunities to forge their own path, in a business or in a career. We believe that connection is key to a sense of belonging, encouragement and empowerment. We believe that “we can’t be, what we can’t see”, and sharing the stories and paths of the women who walk beside us, is key to elevating the status of our women and girls and empowering us all to unleash our potential. .

Connect Her

We create opportunities for connection, belonging and support through our membership community, our varied events and our storytelling.
Community and Connection are key to a State where we truly see women supporting women.

Elevate Her

We elevate the profile of women and girls in businesses and careers, through our social media, blog, magazine, awards and advocacy.
We bust through ceilings, break down barriers and show what is truly possible, from right here in South Australia .

Empower Her

Through connection, community and elevating the achievements and contribution of the collective of women and girls across SA, we encourage her to grow and feel self-empowered to forge her own path. Nothing is impossible when we believe in ourselves.

“We can’t be, what we can’t see. SA Woman is here to show all women and girls what is possible.”

Meet an SA Woman.

Our members are the beating heart of all we do and believe in our vision of an empowered and equal future for our women and girls.

Read and be inspired by a selection below or head to our directory to search and connect with a South Australian Woman.

Adriana Fernandes  – Catalyst Growth Partners

Adriana Fernandes – Catalyst Growth Partners

I’m a Brazilian-born Australian living in Adelaide for over 22 years. With a background in Chemical Engineering, and marketing, and an MBA, I’ve spent over 18 years optimising business operations and have successfully started, grown, and sold a small business.

Outside of my professional life, I’m a proud parent to a high school son actively involved in the basketball team. I love dogs and have fostered many greyhounds as they retire and transition into their new lives as pets. I’m a no-nonsense person who prefers to skip small talk and get straight to the point. I thrive on learning new things and am always eager to share my knowledge and experience with others.

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Susie Ford   – Let’s Just Be Fabulous!

Susie Ford – Let’s Just Be Fabulous!

After years of working in the corporate world I am still intrigued as to why some people cannot see their potential. Seemingly, they lack confidence and make negative choices unaware of their insecurities and fears.
Through experiences and research, I developed processes that enabled me to see the souls who, without help, may never in this lifetime recognise their detrimental beliefs, and patterns of behaviour. Those that have been absorbed into their subconscious mind, and unconsciously being played out.

When hit by my own adversity, through adult eyes, I came to see clearly my own damage! The effect it had on the course of my life and the love I deprived myself.
Ultimately, I recogised the subconscious beliefs I took from my parents and other significant influences, from early childhood.

I was a Master of Imitation! Like many of us!

Certified in NLP, CBT, and using modalities of brain science, transactional analysis and positive psychology, I guide others to develop their self-awareness, have realisations and most importantly gain clarity.
Of what they absorbed from the impact of past conditioning through early childhood,. And with a conscious mind lose the fears and gain the confidence, they need to move towards what they aspire
to be and have in this lifetime.

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Zoe Jones  – Coastal Community Support Services

Zoe Jones – Coastal Community Support Services

After a successful 21-year career as a qualified hairdresser and salon owner, I transitioned into a new path due to a shoulder injury that prompted me to leave the hair and beauty industry. During my tenure, I not only managed my own salon and trained apprentices but also worked as a trainer at Bite on the Side for four years, utilising my Hair and Beauty Trainer certification. Alongside, I volunteered as an ambulance officer and earned a Certificate 2 in Medical Emergency Response.

Seeking to remain engaged with the community, I pursued a Certificate 3 in Disability and subsequently worked with Community Living Australia for four years. This shift in focus was driven by my desire to enhance care standards and support for individuals.

My academic journey includes a Certificate 3 in Disability Support, Certificate 4 in Beauty Therapy, Certificate 4 in Training and Assessment, an associate degree, and an Undergraduate Certificate in Community Support from the University of Tasmania.

In January 2022, I founded Coastal Community Support Services from my home office, relocating to our current location at McLaren Vale Shopping Centre in May 2023. This venture embodies my commitment to creating environments where individuals receive exceptional care and support.

I am also a mother to two daughters, aged 11 and 13, and a stepmother to a 10-year-old. Our household also includes two exchange students, my partner Andrew, and our beloved dog Diesel.

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Tanya McNamara  – Raine & Horne Adelaide City and Salisbury

Tanya McNamara – Raine & Horne Adelaide City and Salisbury

I am excited to join this women in business network and share my journey of (trying my best) to balance a fulfilling career and family life. As a mother of two teen daughters, I strive to be a role model for them, demonstrating that it’s possible to successfully manage both personal and professional aspirations. I deeply enjoy volunteering and have built my business around the principle of being hands-on in raising my family, giving back to, and participating in my community and being the best professional self I can be.

Years of working in finance in managerial roles, projects and as an investor have uniquely prepared me for my current position as Director of Operations for Raine&Horne Adelaide City and Salisbury. My background has equipped me with the skills to understand and meet the needs of our clients, vendors, landlords, tenants and staff. This expertise has facilitated my transition from the private sector, where I worked for large international businesses, to collaborating with my husband, Trinity McNamara, in building a business we are immensely proud of.

*Note I do not personally do sales or property management, my role is purely operations, business growth and compliance. But I can refer you to one of my valuable staff who can assist you with any enquiries. Or you are always welcome pop in to have a coffee with me and a team member and we can talk out your scenario together.

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Alexandra Sim  – Alexandra Sim Coaching

Alexandra Sim – Alexandra Sim Coaching

I’ve been coaching women for 12+ years and now specialise specifically in leadership development and in implementing efficiency systems within their businesses. We usually do a combination of mindset coaching and strategic coaching, with the main focus on supporting you to streamline your role so that you can do more of what you love and less of the things that are leading to overwhelm and burn out! I have 2 businesses myself (coaching + a brick & mortar service-based business) and live in the Adelaide Hills. I’m a mum to 3, and family is the main reason I’ve streamlined my businesses and help others to do the same (I want to say a big, confident YES to attending sports days, having hot dates with my husband, going on adventures and generally enjoying life together!)

I’ve been an SA Woman member for 6 years (inc. being an SA Woman award winner!) and am proudly a 2024 Woman to Watch. I am a qualified Human Design consultant, am a Clockwork Certified Partner (efficiency coach recognition – the only one in Australia!), have a Bachelor in Health Science (Neuroscience because I love the way the brain works!) and am currently studying a Masters in Business (leadership & entrepreneur focus).

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Mandy Hawtin  – Seadragon Organic

Mandy Hawtin – Seadragon Organic

I returned to study in my late 40s to become a cosmetic chemist after struggling to create sophisticated skincare products. I have three teenage sons, a very supportive husband and a gorgeous corgi. I love walking most days along the coast and love my new later-in-life career change. Previously I was working as a casual academic, executive officer and course advisor at universities.

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Want to be involved? Become an SA Woman member today!

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Acknowledgement of Country


SA Woman Australia acknowledges the Traditional Custodians of the land on which our events are held on across South Australia. We recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.