Sharing the stories of South Australian women, one voice at a time.
Since 2017, SA Woman has been dedicated to making South Australian women visible – not just in their successes, but in the paths, challenges, and triumphs that shape them. From entrepreneurs and leaders to creatives, carers, and changemakers, every story matters.
By amplifying these voices, we celebrate what women bring to our communities, inspire others to believe in what’s possible, and create connections that lift us all. Together, we are building a stronger, more visible future for South Australian women – and every story shared brings us closer.
We believe that “we can’t be, what we can’t see”, and sharing the stories and paths of the women who walk beside us, is key to elevating the status of our women and girls and empowering us all to unleash our potential. We believe that all South Australian women and girls deserve the opportunities to forge their own path, in a business or in a career.
“We can’t be, what we can’t see. SA Woman is here to show all women and girls what is possible.”
Soar Magazine
Soar Magazine is a publication dedicated to the sharing of the inspiring journey of South Australian women and the wisdom that is amongst us. Every story, every business, every feature – showcases the collective of South Australian women.
Meet an SA Woman.
Our members are the beating heart of all we do and believe in our vision of an empowered and equal future for our women and girls. Read and be inspired by a selection below or head to our directory to search and connect with a South Australian Woman.
Rachel Reiter – Rachel Reiter | Hopscotch Branding Studio
Hey! I’m Rachel, brand stylist and mentor, illustrator, designer and ultimately… your brand BFF. Which means I create one-of-a-kind brand personalities that help flourishing online business owners radiate.
I get to the core of who you are and why you do what you do with my exclusive brand discovery process. Then I combine brand strategy, colour psychology, bespoke illustrations, imagery and typography to capture the heart and spirit of your business in a brand that captivates your ideal clients and makes them desperate to work with you!
I live in Glenelg, SA with my hubby and four gorgeous girls.
Morgan Griffin – Katalyst Accounting
I am a Chartered Accountant and Tax Agent, I’ve spent over 12 years diving into the world of finance and advising small to medium businesses.
I am passionate about helping business owners live life on their terms by helping them feel financially confident in their business. I have extensive experience working with SME’s in all stages of the business lifecycle. From setting up their business to helping them navigate various stages of growth.
Outside of the office I love keeping fit and catching up with friends over a latte or glass of wine. I am also passionate about helping others and am currently on the board of Variety South Australia, as Treasurer.
Melissa Hayward – Your Choice Conveyancing
I’m a country girl at heart, that loves being at the beach to relax and recharge, but also enjoys living in the big smoke.
I completed high school in 2000 and in 2001 I started working for a Conveyancer in the Barossa Valley. I quickly learnt that this industry was my passion and in 2004 I decided to study part time while working full time, to get my qualifications to become a Registered Conveyancer. In 2008 I became fully qualified and then moved to the city the following year to further grow my skills and to move in with my partner. Moving to the city was very eye-opening and it allowed me to grow and learn a lot! After a small stint as a Front Office Manager for a brand new 4 star hotel, I eventually decided to start up my own business in 2015 and I have not looked back!!
In 2018 I married my best friend and then in 2020 as the COVID pandemic hit, we welcomed our little girl to the world. The struggle of juggling work life and motherhood became very real and extremely challenging, but slowly each day that goes past I feel I am getting the hang of it a little more.
Away from work and being a mum, I love being at the beach, I love hearing the sound of the waves and smelling that fresh salty air! Within minutes I can feel it starting to relax and recharge me. I also love motor sport, in particular watching the F1’s and hubby loves getting me involved in watching cricket and footy – I pretend I really don’t like it, but secretly it isn’t really that bad! I also love hanging out with close friends, enjoying great food and maybe a margarita or 2! Music is also my escape and dancing, but I am cautious on the D-Floor after breaking my foot dancing to “500 miles” in 2022 – so these days it is mainly done in my lounge room!
Overall, I am a pretty fun loving, easy going and down to earth girl who loves to have a chat and a laugh and to help educate others on all areas of conveyancing.
Natalie Michels – Alite Mind
Hi, I’m Natalie. As a Mum of two gorgeous young adults, wife, Chief Executive Officer of an electronics manufacturing business and a registered counsellor and mindfulness/meditation practitioner, I understand the transformative power of integrating evidence-based strategies with embodied wisdom practices to create a life filled with meaning, purpose, and productivity. Having navigated through several of life’s challenges, I’ve experienced the pain of suffering, feeling stuck, and overwhelmed. This can result in low energy, disrupted sleep, headaches, digestive issues, chronic pain conditions, heightened anxiety as well as persistent procrastination and excuses. The key realisation is that life doesn’t need to be chaotic. Over 25 years ago, my own struggles led me to meditation, and after years of practice with various teachers and groups, it has profoundly impacted my personal, professional, and parenting life.
As a parent guiding children through the diverse terrain they experience nowadays about four years ago my youngest found herself challenged with her mental health state, this became quite a worrying and concerning time. I found myself feeling quite lost within the mental health system with feeling inadequate with my ability to support my child. This was the driving force behind the beginning of my latest formal studies. Thinking that if I felt this way many other parents must be experiencing the same thing and how can I make this better for not only myself but other parents facing similar traumatic situations. This led me to gaining a Post Graduate Diploma in teaching and guiding meditation and mindfulness (specialising in mental health) and most recently my Diploma in counselling.
I made the decision to juggle two jobs, as I am so passionate about supporting peoples mental health. Dividing 50% of my time to each business and also continuing to be a present, loving, caring and grounded parent and wife is a continued challenge but my daily meditation practice is my guiding light.
My mission is to share my insights to help others save time and potentially alleviate some of their suffering, so they can live a life that they LOVE.
Nicola Spencer – Nicola Spencer Coaching / Shadetec
I am a busy Manifesting Generator Human Design energy type.
I am an Early Years Teacher building a business with the aim to leave teaching in 2 years.
I am a partner and mother to 4 boys (16-35) and grandmother to 2 boys (5 & 13).
I’m a self improvement junkie, I love yoga, meditation, journaling and I enjoy bushwalking.
My family are heavily involved in dirt kart racing, we’ve all raced at one point and currently we have one son racing competitively
Q&A: SA Woman 2019 Award Winners
Kristy Robertshaw says SA Woman is a wonderful...
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Acknowledgement of Country
SA Woman Australia acknowledges the Traditional Custodians of the land on which our events are held on across South Australia. We recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.