Meet SA Woman Member, Catherine Humphreys-Scott.

Tell us a bit about you:

I am a commercially-focused communications professional, bringing nearly 20 years of experience across numerous industries including telco, automotive, defence, energy, FMCG, health and finance.

I enjoy working with clients to understand their challenges, and develop meaningful solutions. I’m particularly excited by corporate communications, brand and reputation. I’m skilled and experienced at issues management and public affairs.

Amongst the brands I’ve loved working with are Beaumont Solutions (Health and Safety), Disaster Relief Australia, YMCA Victoria, Lockheed Martin, Vodafone, and Mitsubishi Motors.

A mother of two teen girls, having my own business allows me to spend more time with them and for us to make memories – whilst fully leaning in to the pointy end of their schooling and wellbeing.

Tell us a bit about your business or organisation/role:
I help non-profits and businesses to tell their stories in a compelling way that drives trust and connection.

My work includes:
– Planning and consultancy
– Copywriting reports and other publications
– Public and media relations
– Digital campaigns
– Content creation
– Internal communications campaigns

What region of South Australia are you in?:
Adelaide South

How can you best contact you:

Phone Number: 0412 973 752

LinkedIn Profile: https://www.linkedin.com/in/catherinehscott/

Let’s get to know you a little more:

What has been a lesson you learnt in your career or business that has stayed with you?
My small but mighty lesson is to be your authentic self when choosing what to do and who to work with. When you try to play in someone else’s ethical or behavioral sandpit, you’ll never get ahead. Your authentic self will help you stay motivated towards your goal and will be your compass for where you choose to travel next.

What is your favourite place in South Australia to visit?
Flinders Ranges – exploring with the family, camping at Ikara, eating at the Woolshed

Why is being part of SA Woman important to you?
I’m looking for a tribe who I can learn from, collaborate with, laugh with – and trust to give me meaningful feedback because they’ve been through the same things in their business development.

What is a quote or mantra you live by?
“Motivation gets you started. Habit keeps you going.” (unknown)