How to Tap into the Power of Pinterest!

Here’s the thing about Pinterest, it’s not like any other social media platform. It’s a positive online oasis that people use for inspiration for their own personal and business needs.

Like Instagram and Facebook, Pinterest is extremely visual in the way it presents itself. But, unlike its popular relatives, Pinterest is also a search engine, meaning the words you choose require as much relevance as the images themselves.

And, it can be incredibly lucrative.

How My Client Reached over 1 Million Pinterest Users!

I’m a traffic strategist, and helping my clients achieve results in this way has been one of the most rewarding parts of my job – case in point, a Queensland business that I supported in reaching over one million users on Pinterest.

This particular client came on board over 12 months ago and sits within the education sector.

During this time, they’ve reached an average of 500 organic clicks to their product pages each month.

As a result, their content has been saved by other users almost 7,000 times, meaning their posts will be continuously redistributed across Pinterest via other user accounts.

In total, over one-million Pinners have seen or engaged with the content of my client’s business, and it’s safe to say, such results have provided this company with the boost they were after!

So, How Can This Apply to Your Business & Industry?

If you’re wondering how we were able to achieve these results, the answer is in the approach we took towards their Pinterest account.

We employed a fresh pin strategy, which started with publishing pins for new URL’s that had never been seen on Pinterest before.

Consistency in scheduling multiple pins a day, as well as repurposing their most inspiring Instagram reels onto Pinterest as Idea Pins (which are similar to IG stories, but evergreen) was another step in the process.

And the next thing you know, my client is living in Pinterest paradise!

The First 4 Steps You Need to Take!

It’s all well and good describing one businesses journey, but you’re probably asking yourself, ‘how can I take the first steps towards my own Pinterest party?’

If there’s anything you should take away from this article, it’s these four tips for improving your Pinterest performance:

1. Optimise your account with keywords – Pinterest is in fact a search engine, and like Google requires strong SEO for success
2. Be consistent – only post the number of daily pins that you’ll be able to maintain, and utilise a scheduling tool to regulate your content
3. Lean into Idea Pins – Pinterest favours users that utilise this feature, and are rewarding those that inspire others with their idea pins
4. And here’s the biggest one – Have FUN! Play around and aim to inspire your audience. Trust me, you’ll receive a return on your inspiration!

Of course, I’m here to help too and there’s no better time to get started!

ARTICLE BY

Simone Pavils, SEO + Pinterest Coach

I make digital marketing work for you through the power of Pinterest and the right keywords (those things that make the search engine gods find you)! How? I can do everything from setting up your Pinterest business account and helping with your own Pinterest strategy, to taking on all the work for you and managing your Pinterest business account (this is the truly hands-off option!).

My true passion is helping purpose-driven business women simplify their lives and their marketing so that they can live the intentional lives they long to live.