I started my first business at the age of 25 and continued to build 3 successful businesses along the way. From fashion, to candles and to corporate, marketing the world’s biggest alcohol brands, making my mark in the business world.
My second side hustle, “Hayley Kate” (my personalised candle business) to my successful corporate career, increased my business networks at an international level. Soon enough, I was coaching other business owners on how to create magnetic and authentic marketing strategies, using storytelling as their superpower. I haven’t looked back since.
I have now grown a multiple 6-figure business all while becoming a Mumma for the first and second time, with 2 boys.
I’ve helped hundreds of small business owners grow their businesses by infusing their story and personality into their marketing, coaching them around becoming more aligned with themselves and what they do.
I understand small businesses are the backbone of our economies and have made it my mission to demystify local area marketing, to help you reach more customers and have a bigger impact.
I am the host of podcast, “The Hayley Osborne Show”. I have been featured in some cool publications and work with some of the biggest businesses in Australia. My flagship membership, “Superhero Marketing”, is where I teach services-based business owners how to become the number one in their local communities both online and offline.
My goal is to help as many business owners be super profitable, get in front of their ideal clients and make sure marketing is not the thing holding business owners back, but instead propelling them forward.
// What do you love most about being in business?
Being able to help as many people as I possibly can. I have no cap as to the impact I am able to create and I love this.
// What has been your biggest hurdle?
It was a challenge starting a family with an already existing business and trying to make it all work, but I allowed myself the space to let it become my new normal and have not looked back. I’m a better mum because I have a business and a better business owner because I am a mum.
// What has been a lesson you learnt in your career/business, that has stayed with you?
If you want the trajectory of your business to go upward quickly, then you have to put yourself in the right rooms. I am a huge believer in this and have actively built the “right room” inside my own business for small business owners to learn and flourish.
// Lets talk South Australia, What do you love most about doing business here?
Everything and everyone in this state is easy to reach if you know how. There is less red tape and you can rapidly make your glass ceiling your new floor.
// What advice would you give other women wanting to start a business?
Surround yourself with a community of like minded business owners to start with and invest in your own education. Not only is education power but when you back yourself (EG: put money on yourself) you are giving yourself permission to go all in and succeed.
Get in touch with Hayley:
To become an SA Woman Member, check out our Membership Options here.