Meet SA Woman Member, Sarah Martin.

Business/Organisation: Mynd Money Coach
Job Role: Founder and Coach

Tell us a bit about you:

I’m a former Financial adviser turned Certified Money coach and Financial Wellness advocate dedicated to assisting the sandwich generation and their families with everyday money matters. I’m a lover of the outdoors and staying active through sports like hockey, running, and bushwalking. I also enjoy gardening and meditation. With a supportive partner, adult children, and a fur friend, I find balance in my life.
After navigating the challenges of divorce with young children, I transitioned into a career as a financial advisor with a focus on empowering women.
Living in the sandwich generation then became a balancing act with my business, family, and caring for aging parents. Taking on financial responsibilities for my parents due to my dad’s Parkinson’s diagnosis led me to realise the challenges for other people in the same situation without my financial background and lacking time. This inspired me to help simplify money management for others in similar situations, aiming to instil confidence in handling everyday finances.
I’m excited to share the knowledge I have acquired and provide firsthand support based on my extensive 20-year career in the finance industry. As a member of the sandwich generation, my primary focus is on empowering women in this generation to attain financial security and independence. In this stage of life, financial hurdles often stem from conflicting priorities. I love assisting clients to overcoming challenges such as feeling overwhelmed, stressed, or lacking confidence, and instead help them gain clarity, courage, and control over their financial situation. I am also passionate about providing support tailored to their loved ones and their unique needs, often stepping in to alleviate the stress of dealing with Centrelink, simplifying daily household finances, and overall helping ease the burden of managing their loved ones’ finances.

Tell us a bit about your business or organisation/role: Mynd Money Coach
Offers a comprehensive range of services specifically designed to assist the sandwich generation. These services include budgeting, personalized money coaching, as well as support for seniors and their families, such as Centrelink Advocacy and home office assistance.

Budgeting and Beyond
I offer personalized one-on-one financial coaching to guide individuals on their financial path. Whether starting with the Kickstart session or choosing the 3 to 6-month program, my aim is to reshape your money mindset and offer practical solutions such as budgeting, cashflow forecasting, financial organization and more. With my support, I help you seize control and enhance your financial well-being.

Seniors Home Office & Centrelink Concierge by Mynd Money Coach. – Enhancing independence
For elderly Australians managing day-to-day finances can be a particularly daunting challenge. In an ever-evolving financial system and digital landscape, seniors can find themselves facing an array of financial concerns. This is further complicated for those who rely on government agencies like Centrelink
Providing assistance to seniors and helping reduce the burden on their families our support ranges from Centrelink applications, financial and administrative oversight, bill payments, budgeting through to guidance on aged care and home care fees.

What region of South Australia are you in?:
Adelaide East

How can you best contact you:

Facebook:  https://www.facebook.com/myndmoneycoach

instagram: https://www.instagram.com/myndmoneycoach/

Website: https://myndmoneycoach.myportfolio.com/

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Let’s get to know you a little more:

What has been a lesson you learnt in your career or business that has stayed with you?
Not viewing a setback as a failure but as an opportunity to learn, grow, and ultimately, build resilience. And you can’t control everything!

What is your favourite place in South Australia to visit?
Coffin Bay – Aaaah the Oysters – and the serenity!

Why is being part of SA Woman important to you?
Making connections with amazing like minded women and where every woman can find the support and encouragement she needs to thrive. I’m incredibly grateful to be a part of this amazing network and look forward to continuing to grow and thrive with SAW.

What is a quote or mantra you live by?
If you never try you will never know