Meet SA Woman Member, Shona Gates .

Business/Organisation: Shona Gates co, Sexy Selfish, Tyne Creative
Job Role: coach, director, head designer, author, speaker

Tell us a bit about you:

Welcome to the multipassionate world of Shona Gates, where ambition meets integrity, and success is redefined for women in business.

With over a decade of dedicated of business experience, Shona is a force of nature, guiding women entrepreneurs to lead authentically and embrace their unapologetic ambition to become fully BADASS + BULLETPROOF

Shona’s coaching philosophy transcends the conventional, intertwining intentional strategy with potent energetic work. As a published author and sought-after speaker, she shares profound insights on leading with integrity and fearlessly pursuing ambitious goals. Shona’s approach goes beyond traditional coaching boundaries, addressing the intricacies of emotional intelligence, conflict navigation, strategic marketing, and sales alignment.

To create a business and brand that doesn’t just look good on paper, but one that feels good in your soul.

Tell us a bit about your business or organisation/role:
Shona Gates is a multi-passionate woman in business, serving as both a coach and mentor for women in business. She is the founder of Tyne Creative, a design company established in 2021. Through Tyne Creative, Shona helps business owners create beautiful and functional customer experience materials.

In addition to her role as a business coach and entrepreneur, Shona is also an author, speaker, and podcast host. Her diverse range of talents and expertise allows her to provide valuable insights and guidance to her clients. Shona values integrity and enjoys working with women who are driven and move fast in their pursuit of success.

Tyne Creative …. Design company
Sexy Selfish + Shonagates. co … coaching, mentoring, and education for women in business
Podcast Badass + Bulletproof by Shona Gates

What region of South Australia are you in?:
Barossa Clare Valley

How can you best contact you:

LinkedIn Profile: https://www.linkedin.com/in/shona-gates/

Website: www.sexyselfish.com www.tynecreative.com

Facebook Page:  https://www.facebook.com/sexyselfish 

Instagram Page: https://www.instagram.com/shonagates.co 

Let’s get to know you a little more:

What has been a lesson you learnt in your career or business that has stayed with you?
Things i wish i knew when i started my first business at 22 ….

I was a little baby entrepreneur at 22 when i borrowed $500 from my parents and started my first business so i could stay at home with my 2 year old son who had lots of behavioral issues …

10 years later, I’m 32 …. that 2 year old of mine, is a 12-year-old with ASD + ADHD, in the last 10 years I’ve added 2 more crazy ASD kids, and grown 2 more businesses from scratch, turning that $500 investment into multiple 6 figures, best selling books, and being there for every one of my kid’s disability therapy appointments … it’s been a journey

So let’s dive into the top 3 things i wish I knew when i started my first business at 22.

1. Stay in your lane baby girl

What they are doing doesn’t matter, how fast they are moving doesn’t matter, how many people are doing what you are doing, doesn’t matter … none of it matters because YOU are playing the long game, stay in your land, focus on your own stuff … and trust that there is more than enough for everyone, MORE THAN ENOUGH. you WILL be the last one standing, you WILL be known for your integrity, your vision, and your ethics. So stay in your lane, keep going.

1. Create before consuming

You dilute your power and potency, every time you scroll instagram for “inspiration” the whole point is to be YOU, not just a diluted version of “her”

Your language, message, and marketing needs to come straight from the source, and that source is YOU, so remember .. you move a-lot faster, and your content and creativity is so much more potent when you create …. before you consume from others. you don’t need to be like her … be like YOU.

1. Making decisions fast is not a bad thing

Move fast, make decisions, stop hesitating, trust your gut, process your feeling and ride the wave but then move on to the next thing … its ok to hold multiple different experiences at once, its ok to move fast … don’t let people shame you because they move at a different speed than you.

The secret is.. most successful people actually move in this way, with speed, with intention, unafraid to move, pivot, knowing there is power in quitting and making the hard decisions. Move and the universe moves with you …. But really …. the main point I wish i could go back in time and tell myself would be … > “its going to be even better than you could imagine ….. “

What is your favourite place in South Australia to visit?
york peninsula, snorkeling up the coast and spending days on flahertys beach

Why is being part of SA Woman important to you?
I’ve been an SA woman since its inauguration, taking a short break this year, due to some other global goals… and i FELT the difference, I noticed the minute I had an issue to solve or a wonderful moment to celebrate, SA woman was the first place i went to go share those things. I was recommending this community to clients, and my audience and I missed it so deeply. this isn’t a business decision to be in this space, it’s a heart decision.

So I’m back, and excited to be “home” in this community and space again…

What is a quote or mantra you live by?
She is unwavering
She is untriggerable
She is unrelenting
She is undeniable
She is unapologetic
She is unstoppable